Prestashop - 1.4 User's Guide Page 272

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Here we find the usual fields:
CMS Category. You must first have created new categories,
otherwise you will be limited to the home-page.
Meta title. The name of the link to access the page.
Meta description. Used to describe the content of this page for
search engines.
Meta Keywords. Used by search engines to understand what types
of information the page is composed of.
Friendly URL. Appears in the browser; also, make it easier for
search engines.
Page content. Must be entered to submit your information.
Enable. You can choose to have you page public only once you are
done proofreading it, in which case you page is saved as draft.
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