Prestashop - 1.4 User's Guide Page 47

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The ―Tracking‖ tab should be checked regularly in order to improve the
catalog management.
Manufacturers
By entering information about the manufacturers, your site‘s visitors can
have rapid access to all of this manufacturer‘s products. This makes
navigating around your site easier for them. In terms of Internet visibility,
filling out these fields will improve your position in search engines.
Click on ―Add new‖, and a form will appear:
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