Prestashop - 1.4 User's Guide download pdf (Page 125)

 Pages Not Found. This page tells you which pages of your catalog

people have attempted to access but could not find. This is useful

for finding potential technical problems that may hinder your sales.

 Search Engine Keywords. This page tells you what keywords

typed into a search engine brought visitors to your online store. This

lets you know which terms make your store easily identifiable.

Conversely you can see which keywords are absent from this list.

 Product Details. This page shows you all the products in your shop

by the reference number, name, and stock. You can sort your

results by selecting from the drop-down menu above the product

category you want to view. Click on a product to access its statistics.

You can then view a chart with two sets of data: sales made and

number of visits to the product page. The conversion rate of the

product will be displayed.

 Best products. This section displays your best performing

products. You can now view the turnover achieved, the average

daily sales, number of page views, and the quantity left in stock.

With this table, you can identify your core products and decide

whether to perform actions such as increasing or decreasing your

price or giving discounts on a specific product.

 Best vouchers. This section displays the results of the coupons

that you circulated through a mail campaign or a street marketing

campaign. The table will also display the turnover, and number of

coupons used.

 Best categories. This section presents your shop‘s performance

according to your categories. You can find out how many products in

each category have been sold, the revenue generated, and number

of pages viewed. Check the consistency of your results between

different categories in order to adjust your store‘s cohesiveness.

 Best suppliers. This section gives statistics on your suppliers by

providing the quantities sold and the revenue generated.

 Carrier distribution. This page indicates which carriers are used

most by your visitors. You can filter all results by order status. If

you learn that a carrier is not often used, despite being fast and

efficient, it might be appropriate to display it more prominently

during checkout, to increase customer satisfaction.

 Newsletter. This page displays newsletter subscription statistics.

You can use this database keep customers informed. The

newsletters usually help increase traffic to your site. If you want to

improve subscription, think about adding coupons to the newsletter.

You can see all of your subscribers‘ addresses via the Newsletter

module under the "Module" tab.

 Shop search. This section presents two indicators.

o The first one is a chart which shows the distribution of

keywords typed into your store's search bar. Therefore you

can see which products your visitors desire the most.

o The second is a table summarizing your visitors‘ searches. You

can then see what keywords are being used, how often they

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Prestashop - 1.4 User's Guide Page 125

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