Prestashop - 1.4 User's Guide download pdf (Page 123)

number, the more popular your site is. The graph helps you

understand the behavior of your visitors. Basically you will see how

many visits your site gets, and you can compare it to the number of

visitors (PrestaShop can recognize when the same visitor visits your

site multiple times, hence why the number of visits will be much

higher than the number of visitors). The greater the difference

between the two numbers, the more you are succeeding in creating

a faithful base of customers.

 Sales and Orders. In this page, you have two graphs. They can be

filtered by country, using the drop-down menu at the to.

o The first graph indicates the total number of valid orders, as

well as the total number of products ordered. With this graph,

you can analyze which periods yielded you the greatest

quantity of orders.

o The second graph tells you graphically what your sales are. It

can analyze the periods of time when you had the greatest

sales. This allows you for example to have a better idea of

when to push your marketing campaigns.

 Customer Accounts. This page displays a graph with the number

of user accounts created in your online store. With this information,

you can measure the impact of your marketing campaigns. You can

see the number of visitors who subscribed but actually never

purchased anything. You can also see the number of customers who

created an account and bought an item immediately after

registering.

 Registered Customer Info. This section is divided into 5 pie

graphs.

o Gender Distribution

o Age Ranges. You can learn about the distribution of your

customers according to their age. If you see that the age

range of your customers is not what you imagined it would be,

think about readapting your marketing approach.

o Country Distribution. You can quickly consult which

countries your customers are from.

o Currency Distribution. You can see what currency is used to

shop for items in your store, and in what proportions.

o Language Distribution. You can see in what language your

site is consulted most often, and thus decide whether or not

you should improve your site‘s translations

 Visitors online. This section indicates the number of visitors

currently on your site. You can see their names and the pages that

they are looking at.

 Software. This section informs you of the web browsers being used

to see your site. You should verify that your site is perfectly

compatible with these browsers. You can also learn if people are

using the Internet on their cell phone (such as a smart-phone) to

access your site. If this number is significant, you should think of

having a mobile version of your store. Finally, you can see what

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Prestashop - 1.4 User's Guide Page 123

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