Prestashop - 1.4 User's Guide Page 19

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Adding a Product Description
There are two boxes dedicated to filling out a description. The first box
enables you to write a short description that will appear in search engines.
This field is limited to 400 characters. In the second box, you can write a
full description of your product, which will appear directly on your online
store. The text editor offers a wide range of options for creating visually
attractive descriptions (font, size, text color, etc.).
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