Prestashop - 1.4 User's Guide Page 104

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Give it a unique code. You can either create manually (and therefore
use readable words, like 1VOUCH4JOE), or have PrestaShop
generate one unique string by clicking the "New" button. Of course,
you can also use another string generator (such as random.org's).
You can use up to 32 characters.
The ―Type‖ field enables you to choose the method of the applied
discount:
o Discount on order (%). The voucher applies to a percentage
of the order total. For instance, let's say the order is valued at
$200 before taxes. The voucher has a value of -15%. When
applying this coupon the customer will only have to pay $170
before taxes.
o Discount on order (amount). This choice is applied to a
monetary discount on the entire order. For instance, let's say
the order is valued at $100 before taxes. The discount offers
$20 off the purchase. By using the discount the customer pays
only $80 before tax.
o Free shipping. With this discount, you can treat your
customers to free shipping. They can use the code when
paying and it will apply to their offer.
Choose the voucher's behavior meaning how it should behave
when the order's amount is less that the voucher's:
o reduce the voucher to the total order amount: do this if
you want vouchers to be used only once.
o create a new voucher with the remaining amount: do
this if your customers can use their voucher's value for as long
as it has some.
o create a negative invoice: do this if you want vouchers to
be used only once, but you still need to know the final value
for your accounting book. The user won't receive any kind of
further voucher or discount.
Give it a proper description, in every languages that your shop
supports (click on the flag to change language). Customers will be
able to read this, so write a proper sentence.
Indicate which categories the voucher applies to because
sometimes you'd rather have customers not use vouchers for certain
products.
Set a quantity of available vouchers: either "1" if it is intended for a
single customer, or any number if the vouchers is for whoever uses
one first.
You can set the number of times a voucher can be used. That
number must be at least equal to the quantity of available vouchers.
o If that number is inferior to the total quantity of available
vouchers, then one single customer won't be able to use all of
them.
o Keeping it to "1" makes sure that each of your customers can
only the voucher once. In that case, make sure the voucher
applies to a group rather than a customer...
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