complementary product. For example, offer a high-end computer while the
customer's choice was focused on a "midrange" computer.
Secondary sales
Your shop suggests products that are close to the ones chosen by the
visitor.
For example you put forward:
"Movies by the same director"
"Those who purchased this product also purchased"
Packs
The idea is to combine the main product with an accessory to a more
attractive price than if the customer had purchased separately, in order to
sell a product that the customer had not planned to buy. Example: a pack
with a mobile phone and some accessories.
Thus, by offering additional products to your existing line, you help
increase the average shopping cart, and give visibility to products that
have too few of it.
The key is to communicate
Advertising is a form of communication designed to draw attention and
prompt the consumer to buy a product.
So you must know your product in order to make it known if it is new, and
increase the sales of an existing product, or the customer loyalty to your
store.
It is important to note that an advertising campaign cannot be judged
solely on the number of visitors that it brings, but more importantly on
the quality of these. Indeed, some visitors may just surf without buying
anything. Others, more focused and perhaps fewer, may be better clients.
There are several types of advertising
"Pay-per-click" offers
Before adding your ad in the search engine of your choice, you must set
your budget. The higher the amount, the higher your ad
will appear. We advise you to properly target your advertising so that it
appears only in some countries or languages, and to carefully select each
of your keywords. Also, to properly target the visitors you want.
Product or bundle campaigns
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