Regularly send emails to all customers of your shop, in order to give them
information about new products or to address a particular topic.
Polls and surveys
Involving users by asking them questions about their use of the shop.
This may include opinion polls and satisfaction surveys.
Contests
Set up games or competitions on your shop, be they promotional or not.
They will not only animate the site, but also help increase traffic, and so
participate in customer loyalty.
Discussion Forum
A place in which visitors and customers are offered the opportunity to
send and read messages about the shop. An ideal feature to make your
shop more interactive and encourage communication between users and
you.
Chatting
A place for real-time discussion, helping form communities of interest. It
may even enable the creation of new services (such as online help or
assistance business).
Targeting customers
In order for each of your messages to have an impact, you must know
which type of customers you are addressing.
Knowing your audience is essential to choose the right tools and convince
each target audience.
Restricting the scope of your communication to a group of customers is
the best solution if you want to provide more appropriate offers.
Personal information about customers allows you to better define the
profile of the typical customer, and tailor promotions on your website
according to various criteria.
Once customers are properly targeted
Using this information in order to act on a target audience can increase
sales.
Launching an advertising campaigns solely designed for a group of
clients who may be interested in a particular offer, and having it
sent at specific times or to specific locations.
Contact by email / newsletter from a group of clients.
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