Prestashop - 1.4 User's Guide download pdf (Page 2)

You must therefore take into account the importance of different sources

and contexts of information, for both types of buyers.

For example:

 A promotion may convince a spontaneous buyer.

 In order to entice a planning buyer, you should first study the

various offers on the market in order to price your products

correctly. Pay attention to your descriptions, photos and

presentations, offer a wide choice of carriers with fast delivery...

Indeed, every detail counts.

Customer loyalty

Sending a birthday gift to a client is one way to gain loyalty.

Keeping a customer is more profitable than to conquering a new one. It is

therefore imperative to get his loyalty, that is to say to get him to come

back to your shop.

Word of mouth is also a new way to have satisfied customers: an unhappy

customer does not attract new ones.

To achieve this, several methods exist:

Punctual actions

Vendor rewards (targeted promotions and personalized gifts - either

product or service), non-vendor rewards (priority review of an order or

product), monetary rewards (vouchers, discount, refund).

Lasting actions

Loyalty card and loyalty points, which not only promote merchant-

customer communication, but also offer benefits to customers (private

offers, discounts).

These operations not only encourage the customer to buy, but also to

regularly return to your shop.

Enliven the shop

Of course, offers and advertising attract clients and visitors, creating

movement in your shop.

There are several ways to animate a shop

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Prestashop - 1.4 User's Guide Page 2