Prestashop - 1.4 User's Guide download pdf (Page 8)

Having a banner or pushing a product forward on your own shop's

homepage.

Word of mouth (rewarded or through a referral system)

Everyone is talking and communicating. The idea here is that the users

themselves are sending recommendations to their entourage about an

offer, a product, or the benefits of your shop. The information is spreading

very rapidly, its reach is enhanced thanks the way people communicate on

the Internet.

Analysis of orders

Tailor solutions to Clients

Knowing the time control means for a client allows you to analyze its

performance in an order, whether the purchase is generally reflected or

spontaneous.

Adjust your bids based on these behaviors, you can enlarge the

description, add more photos, and then draw attention momentarily on a

particular product for a short time ...).

Adapting discounts to customers

These data enable the merchant to know which are the customers'

favorite vouchers, and how they use them.

How to adapt these reductions?

Determining the amount of such voucher is not clear. It must be a delicate

balance between providing voucher that will encourage the customer to

buy, and pay attention not to lose too much money because of a high

amount.

If a voucher is used all the time, you can slightly reduce its amount in

order to save some money, given that this one already pleases a lot of

users.

You can also remove the vouchers that are seldom or never used.

Goal

What your goals should be

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Prestashop - 1.4 User's Guide Page 8