Prestashop - 1.4 User's Guide

PrestaShop Seller's Guide Customer Analysis It should be noted that visitors and customers are separate entities. A visitor is an unknown person

You must therefore take into account the importance of different sources and contexts of information, for both types of buyers. For example:  A prom

Regularly send emails to all customers of your shop, in order to give them information about new products or to address a particular topic. Polls and

In case of problems... Real-time monitoring is not simply a tool to satisfy the curiosity of the merchants, it is an especially effective way to solve

Adopting a marketing strategy that suits best Each product follows a life cycle of its own. Divided into four major periods, a life cycle has specific

Ensuring the clarity of categories What makes people want to visit a category at first sight? A product category must have a name that attracts the vi

complementary product. For example, offer a high-end computer while the customer's choice was focused on a "midrange" computer. Seconda

Having a banner or pushing a product forward on your own shop's homepage. Word of mouth (rewarded or through a referral system) Everyone is talki

It is a priority that you clearly define the objectives, ratios and key performance of your store. It is important to note that all these objectives s