Ensuring the clarity of categories
What makes people want to visit a category at first sight?
A product category must have a name that attracts the visitor's attention:
it must be meaningful and make people curious.
Category names such as "Misc." or "Everything else" are not
recommended. In addition, products placed in these categories are
heterogeneous.
So make sure that you name each category properly, and store each
product in the category that fits it best.
Putting a sponsorship system in place
An advertising-per-propagation process spread, where a customer is
rewarded (gift, discount, points) when he brings a new customer to your
shop using a recommendation sent to his entourage.
You can set up a sponsorship points system, in which the customer who
registers can mention the e-mail address of his sponsor, who will then
receive a large number of points for each. The sponsored customer can
receive a welcome gift. If the sponsored customer becomes a sponsor for
other people, his own sponsor will too benefit.
This technique is very useful to get new customers, encourage word of
mouth and still contribute to customer loyalty.
Offering cross-selling
Cross-selling is a commercial technique offering a complementary product
when ordering.
Cross-selling is available in various forms:
Additional sales
Intended to suggest products associated with the main product.
For example, if your main product is an MP3 player, you can suggest a
traditional range of products that complement the choice of an MP3 player
(protective cover, speaker, connectors, headphones, headsets...).
Up-selling or Upmarket
Brings the consumer to go upmarket by buying a more expensive product
than the one he initially chose. This technique can boost sales of the
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